Former SM Creative Director Joins BigHit as new CBO

BigHit announced that as of July 1st, Min Hee Jin, the former SM Creative Director and board member will be joining BigHit Entertainment as their Chief Brand Officer (CBO). 

The new CBO will be overseeing branding for both BigHit and its new affiliated label with the hopes of establishing a unique brand identity. As creative director she will be launching a new girl group under the affiliated label. 

During her time with SM Min Hee Jin was responsible for things like SNSD’s “I Got a Boy” and “The Boys”, f(x)’s “Pink Tape” and “Red Light”, SHINee’s “Sherlock” and many more. 

It will be very interesting to see what the new CBO comes up with and what this new girl group will be like. It might be a while until we hear anything more about it, but what do you think? Are you excited?